answering a survey does not create a "form-submission" event in GTM

yorai85
yorai85
  • yorai85
  • 9 months ago

hello maverick,

i'm trying to measure the survey's page "conversion rate" - meaning how much users who reach the page actually go on to fill and submit an answer. also so i can promote the survey on advertising channels and check my price-per-survey-answer.

i user google-tag-manager and tried to fire a google-analytics event each time there is a response to the survey.

the problem is the answering the survey does not fire a "form submission" event in the google tag manager data-layer. this event is fired by all forms on the site and this is the first time i saw an excepetion, maybe due to ajax-submission or someting else.

i need to use the form-submission event so i can measure only successfull survey-answers, and not just clicks on the "answer survey" button.

do you maybe have an idea how to achive this, or modify so code in CS so it will fire the form-submission event?

thank you

yorai


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